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Research Paper: Hospitality Industry's Technological Tools | 3 pages, 3 sources, Words:
Pages: 3 words · Bibliography Sources: 3 · File:. docx · Level: College Senior · Topic: Recreation. Download the perfectly formatted MS Word file! Internet and the Lodging Industry In the recent past, a hotel has been described as a 'home away from home', research paper hospitality and customer relationship management. This brings out the images of a cozy, comfortable room…. Pages: 3 words · Type: Research Paper · Bibliography Sources: 2.
Mobile Marketing in Hotels In the research information presented in this chapter, research paper hospitality and customer relationship management, the author will map out issues with regard to mobile networks and their use in marketing in hotels.
Strategic Management The concept of strategic management is so complex that any attempt of resuming it to a few words will most certainly leave out some of its important characteristics. The academic…. Pages: 16 words · Type: Term Paper · Bibliography Sources: Pages: 15 words · Type: Book Report · Bibliography Sources: 5.
All Rights Reserved. Hospitality Industry's Technological Tools Research Paper Pages: 3 words · Bibliography Sources: 3 · File:. Hospitality CRM Systems Customer Relationship Management Systems in the Hospitality Industry In the hospitality industry, one of the most critical success factors for greater profitability is to increase customer loyalty and increased share of spending on entertainment, lodging and travel. Customer relationships are crucial for this to occur.
The rapid advances in Customer Relationship Management CRM software and systems have made it possible to electronically capture, analyze, extrapolate and create highly effective services strategies aimed at gaining greater customer loyalty and sales research paper hospitality and customer relationship management the hospitality industry Singh, Kasavana, The greater the level of customization a customer expects, the more critical the CRM system is for tracking, reporting and providing insights into how best to tailor hospitality products and services to their needs Phillips, Louvieris, The intent of this analysis is to define how CRM is used in the hospitality industry, defining it pervasive effect on all facets of marketing, sales, service, pricing and planning.
The ethical implications of CRM in the hospitality industry are also discussed. Defining Customer Relationship Management in the Hospitality Industry Download full paper NOW! TOPIC: Research Paper on Hospitality Industry's Technological Tools Assignment The hospitality industry's competitive dynamics have accelerated so much that today a business traveler in a typical metropolitan city has hundreds of options for hotel rooms, with many being discounted through websites including booking, com, hotwire.
com or priceline. All of these options have put the pressure on hospitality providers to deliver a much more differentiated, high quality experience. The only way to understand what customers like most and least in the way of accommodations, what their individual preferences and needs are, and through which communications channels they most want to learn about hotels are is through the use of an enterprise CRM system Murphy, Olaru, Schegg, research paper hospitality and customer relationship management, Frey, CRM systems are predicated on a database architecture that allows for each individualized record for a given customer to be updated by each activity they engage in with a given business Ivanovic, research paper hospitality and customer relationship management, Mikinac, Perman, CRM systems have progressed beyond being status histories of customer interactions.
Today they are used in real-time to initiate and support conversations with customers, making sure hospitality service providers have a very research paper hospitality and customer relationship management sense of what their best, mid-level and worst customers are looking for in terms of services and location amenities Singh, Kasavana, CRM systems are proving to be pivotal in the development of new resorts as they are often relied on for understanding the preferences and wants of prospective guests Ivanovic, Mikinac, Perman, The ability to generate analytics out of a CRM system is one of the most rapidly evolving aspects of this technology Phillips, Louvieris, A secondary trend is the integration to social networks, which is often called Social CRM Lim, Saldana, Saldana, Zegarra, Social CRM is nascent yet showing significant potential for better understanding the needs and wants of younger, affluent and highly connected business and leisure travelers.
The continual pursuit of insights into what guests are looking for is just one aspect of how CRM systems are being used today. Another is the continual monitoring of customer satisfaction and the development of customer loyalty programs. Using the analytics foundations of these applications, hospitality providers are able to architect new approaches and strategies for gaining and keeping high levels of customer loyalty, leading to greater profitability over the long-term Phillips, Louvieris, Finally CRM systems are also invaluable for defining service strategies as well, and… [END OF PREVIEW].
READ MORE. Two Ordering Options:? Related Research Papers: Examine the Affect of Technology in Lodging Operations Research Paper … Internet and the Lodging Industry In the recent past, a hotel has been described as a 'home away from home'. This brings out research paper hospitality and customer relationship management images of a cozy, comfortable room… Pages: 3 words · Type: Research Paper · Bibliography Sources: 2 Mobile Marketing in Hotels Introduction … Mobile Marketing in Hotels In the research information presented in this chapter, the author will map out issues with regard to mobile networks and their use in marketing in hotels.
How to Cite "Hospitality Industry's Technological Tools" Research Paper in a Bibliography: APA Style Hospitality Industry's Technological Tools. Chicago Style "Hospitality Industry's Technological Tools. March 1, Accessed November 27, Listen to our radio ad!
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